The total number of TV subscriptions remained stable or increased in all countries except Norway and Sweden where they experienced a slight decline in 2017. Data from Denmark 2016 is not comparable with that from 2017 due to change in definitions.
Cable TV subscriptions were most frequent in Finland with 0,3 subscriptions per capita.
Satellite TV subscriptions were most common in Norway where, despite continuous decline, the number was still almost 1 subscription per 100 inhabitants. This is significantly higher than in the other countries. IPTV penetration was highest in Iceland, where there is no cable TV or satellite TV. In 2017, there were 0,31 IPTV subscriptions per capita in Iceland. IPTV penetration is increasing in all of the Nordic and Baltic countries. IPTV includes both DSL and fiber platforms.
Digital terrestrial TV penetration was highest Latvia, with 0,7 subscriptions per capita.
The source of Denmark’s TV figures is the Ministry of Culture and Kantar Gallup, Annual Survey. Digital terrestrial subscriptions include both pay-TV and non-pay-TV until 2016, and only pay-TV from 2017. The source of IPTV subscriptions are telecom providers up until 2016 and Kantar Gallup Annual Survey from 2017.