4. TV Services

Development of traditional pay-TV services

 

Cable TV subscriptions were most frequent in Finland with 0,31 subscriptions per capita 2018.

Satellite TV subscriptions were most common in Norway where, despite continuous decline, the number was still almost 1 subscription per 100 inhabitants. This is significantly higher than in the other countries.
IPTV penetration was highest in Iceland, where there is no cable TV or satellite TV. In 2018, there were 0,28 IPTV subscriptions per capita in Iceland. IPTV penetration is increasing in all of the Nordic and Baltic countries. IPTV includes both DSL and fiber platforms.

Digital terrestrial TV penetration was highest Latvia and Estonia, with 0,6 subscriptions per capita.