Number of pay-TV subscriptions per capita
In Sweden and Norway, only pay-TV is included in digital terrestrial TV (DTT), while in Denmark DTT also includes free-to-air until 2017. Data for Denmark is not comparable between 2016 and 2017. In Iceland there is no cable or satellite TV and IPTV figures include both pay-TV and free-to-air. Data on DTT subscriptions are not available for Iceland. Data on satellite TV and DTT subscriptions are not available for Finland.
Source: "Telecommunication Markets in the Nordic and Baltic Countries", June 2018